November 8th, 2009
Hey REALTORS, are you ready to meet?
This week begins the National Association of REALTORS annual conference in San Diego California. I look forward to this event every year since this is one of the best educational experience a real estate professional like myself can obtain. Thousands of REALTORS gather together to learn the latest in technology, real estate practices, and most importantly learn from each other to better serve our clients and customers.
But are you ready to meet? Here are a few tips to make sure you don’t miss the most valuable part of this conference:
1. Don’t be shy. The people here are just like you, they want to learn and learn from you. Say Hello to everyone. Leave no one out.
2. Get up early. There is a lot of networking going on before any of the sessions start. Go have breakfast at any nearby restaurant by 7 a.m. and you will see floods of REALTORS sucking down the morning joe. Doesn’t matter where, they will be there. Never sit alone. Suck it in, go up and say Hi, and you have just added to your referral network.
3. Wear your badge everywhere. Yes, it may be a little geeky and not look that great with your new dress/nice suit, but everyone does it and it is a quick identifier that others will also see you and may even buy you coffee!
4. Stay up late. When the sessions are over, there are plenty, and I mean plenty of places where vendors, state associations and tweet-up’s are going on just for you. Don’t miss a one. Remember, the people there are just like you and want to network as well.
5. Sleep when you get home. It is only 4 days, you can do it! Don’t miss anything.
6. Go to every session you can. No sleeping in! If you go to one and it is not quite what you thought it would be, quietly get up, and go to another one. However, plan this in advance. Know what you want to see to make the best use of your time. Check out the session schedule by clicking here.
7. Free pens. Tempting I know. Vendors are an important part of the conference and you must go to the trade show floor. I have brought bags and bags of goodies from the floor so I wouldn’t have to buy a pen again. After 15 years I strongly advise you to buy pens, quit waiting in line to play games and just go to the product booths that are really of interest. You can spend days here, but not necessaily the best use of your time. Plan 4 hours here.
8. Take lots of business cards. Let’s face it, we get bombarded with cards. Mark them. That’s right, take one of the free pens and put a mark on the back of the cards that you need to keep. Then when you go back home and start sorting them out, it will help you remember who is who.
9. Don’t be distracted. San Diego is a wonderful city with plenty to do. Just don’t. Stay focused for the real reasons you are here. If you stay after the conference or go early, great, enjoy the city. But during the conference don’t be tempted to take a day off; time is short and this is business. You won’t have an opportunity like this for another year. Make your business double in growth with what you learn here. Stay focused.
10. Friday, 2:30 to 4:00 A shameless plug yes, but come to our session, 8 Effortless Tips for Tackling Rental Property Management. Not in property management you say? Sometimes sessions like this one have way more than what meets the eye. We will cover promotion in social media, advertising your listings/rental homes for free, creating a niche, and how to deal with investors. Invest in what you sell. Learn more about investment real estate which is a huge growing segment of our real estate industry. Learn something new. We are full time practicing real estate brokers who do this everyday just like. Come share ideas with us. We are not selling anything. Besides, come say hi, we would love to meet you.
So make sure you look for us and I might even buy the coffee


Today I began to run. I know, I know, but I am being pushed; and dragged for that matter (by my dog). Pushed by the fact that I am not getting any younger and constantly reminded that if I don’t get my heart in shape, well, that’s it. My life insurance salesman/friend who has had 2 heart attacks and 9 bypasses, has said that most men in their 40’s who have heart attacks don’t make it. Hmmmm, more life insurance?

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I am so excited about a recent speaking engagement with my friend and colleague, 